Crystal McPhie

Director of Intentional Operations

Crystal McPhie joined Better Bookkeepers in 2016 and has spent the past decade growing alongside the company. Beginning her career at BBK as a bookkeeper, she advanced through the roles of Senior Bookkeeper, Junior Manager, and Manager before stepping into her current position as Director of Intentional Operations. Her journey has given her a unique understanding of the business from every level and a genuine appreciation for the people and processes that contribute to its success.

In her role today, Crystal is passionate about building strong teams, developing future leaders, and creating intentional processes that support both operational excellence and an exceptional client experience. Having experienced firsthand the challenges and opportunities that come with each stage of growth, she brings a practical, people-first approach to leadership. She believes that a successful organization is built not only on strong systems and accountability, but also on investing in people and creating opportunities for them to thrive.

Crystal earned her Bachelor of Business Administration in Accounting from the C.T. Bauer College of Business at the University of Houston. She is also a proud alumna of Leadership Montgomery County's Class of 2020 and LMC Master Class 3.

Outside of work, Crystal enjoys spending time with her husband, two boys, family, and friends. She also enjoys working out, camping, crafting, and watching movies.